The Joya Touch multi-purpose device allows consumer facing applications such as Self-Shopping, Queue Busting and Gift Registry to be resident on the same device as operational applications such as Shelf Replenishment, Inventory Control, Mark Downs, Price Checks and more. With two form factors available (handheld and pistol-grip), retailers can deploy device configurations to match their applications. Changing from one form to the other is quick and easy. The Joya Touch device comes with several innovative features such as the industry’s first wireless charging technology eliminating maintenance and cleaning of contacts on the device and cradles, fast charging mode and Datalogic SoftSpot™ technology for an easy-to-use soft trigger. Packed with technology, this device supports Beacons for hyper-localized content, promotions and location sensing. This unique handheld device can connect a wide range of wireless peripheral devices such as printers and any other devices using the serial profile. Joya Touch can be personalized by the user in several ways: by changing the color of the upper case and battery cover or even changing the front logo. Additionally, it is possible to order personalized screen protectors with corporate colors and themes or sell as sponsored advertising by consumer goods manufacturers.